According to the information (including product, service, idea and Culture) that the enterprise hopes to convey to the visitors, the website function planning is carried out, and then the page design and beautification are carried out. As one of the external publicity materials of enterprises, exquisite web design is very important to enhance the Internet brand image of enterprises. Web design is generally divided into three categories: functional web design (service website & amp; B / s software client), image web design (brand image station), information web design (portal station). The purpose of designing web pages is different, so we should choose different web planning and design schemes.